Swoon turns the bathroom into your favourite room!
PRESS RELEASE STOCKHOLM 2014-11-17
Premiere for Swoon in Europe - turns the bathroom into your favourite room!
Stockholm based Swoon is now launching a brand new concept in bathroom design in Europe. Furniture series are designed by Fredrik Wallner and opens entirely new possibilities to customize the bathroom interior. You combine colours and different accessories directly on the web, then press “enter” and get custom made furnishings delivered directly to your doorstep.
Lars Tobiasson, founder and CEO of Swoon: –We wanted to do something completely new. I’ve worked a long time with bathrooms and know that many customers are a litte tired of standard solutions. With Swoon everyone can create a personal style in the bathroom, just like in the rest of the home. We want to make the bathroom your favourite room!
Swoon was launched in Sweden in the spring of 2014 and has received an overwhelming interest all over the world. Swoon opens an English online shop, starting with deliveries also to Finland, Norway, Denmark, Belgium, Holland, Luxembourg, Austria, Germany and the UK. The address is www.swoon.se.
Photography by Kristofer Johnsson. Styling by Lotta Agaton.
The full press release can be downloaded in PDF format. High resolution images (.tif) as well as images for web (jpg) are also available to download, below.
Images may only be used in contexts where Swoons products described in journalistic purposes. Swoon, photographer and stylist name must be specified.
Images
Swoon Side, Sweet Rhubarb
Side Vanity Unit 1010 mm, with thin ceramic vanity top and matching white Stand and Basin tap. Knobs in cork, by Jasper Morrison.
Swoon Side, Sweet Rhubarb
Side Vanity Unit 1010 mm, with thin ceramic vanity top and matching white Stand (legs) and Basin tap. Knobs in cork, by Jasper Morrison.
Swoon Side, Sweet Rhubarb
Rhubarb pink cabinet with thin ceramic vanity top. Basin tap Ringo in White. Cork, by Jasper Morrison.
Swoon Side, Storm Black Ashes
Side Vanity Unit 810 mm with thin ceramic vanity top and thin drawer fronts in black ash vener. Matching black basin tap, handles and legs.
Swoon Side, Storm Black Ashes
Side Vanity Unit 810 mm with thin ceramic vanity top and thin drawer fronts in black ash vener. Matching black basin tap, handles and legs.
Swoon Side, Storm Black Ashes
Only 18 mm thin ceramic vanity top. Thin lipped drawer fronts in black ash veneer. Matte black basin tap and handles.
Swoon Side, Snow White
Vanity Unit 810 and High Cabinet 300 with thin lipped fronts and matching white legs and basin tap. Mirror with integrated LED-light.
Swoon Side, Snow White
Vanity Unit 810 and High Cabinet 300 with thin lipped fronts and matching white legs and basin tap. Mirror with integrated LED-light.
Swoon Side, Snow White
Large, full extension, soft closing drawer with a washable anti-slip mat and a clever compartment for lipstick, nail polish and more.
Swoon Soft, Solitude
Base cabinet with gently rounded fronts (19 mm), integrated handle and thin sanitary ceramic basin (22 mm). Trestle legs in solid ash are optional.
Swoon Soft, Solitude
Base cabinet with rounded fronts (19 mm), integrated handle and thin sanitary ceramic basin (22 mm). Trestle legs in solid ash are optional.
Swoon Soft, Solitude
Soft closing, full extension drawer in ash (melamine). Washable dark grey anti-slip mat included. Hidden soft closing inner drawer with removable storage boxes.
Swoon Soft, Snow White
Vanity Unit 650 and High Cabinet 300 with rounded fronts and integrated handles. Legs are optional. Slim mirror cabinet (120 mm) with double-sided, soft closing mirror doors. The cabinet has ash wood (melamine) on the inside of the cabinet and a mirror also in the back of the cabinet and on both exterior sides of the cabinet frame. It is also equipped with an outlet and an energy-efficient LED lamp with a long life time and a daylight colour temperature (5500K).
Swoon Soft, Snow White
Vanity Unit 650 and High Cabinet 300 with rounded fronts and integrated handles. Legs are optional. Slim mirror cabinet (120 mm) with double-sided, soft closing mirror doors. The cabinet has ash wood (melamine) on the inside of the cabinet and a mirror also in the back of the cabinet and on both exterior sides of the cabinet frame. It is also equipped with an outlet and an energy-efficient LED lamp with a long life time and a daylight colour temperature (5500K).
Swoon Soft, Snow White
Lots of space. Large soft closing full extension drawer in ash (melamine) with washable dark grey anti-slip mat and hidden soft closing inner drawer with removable storage boxes. Water trap and basin waste always included.
Swoon Square, Swallows Nest
Vanity Unit 650 and High Cabinet 300. Frronts with 90 mm wide frame and milled inner edge without visible joints. Optional legs in solid ash. Slim mirror cabinet with double-sided, soft closing mirror doors. The cabinet has ash wood (melamine) on the inside of the cabinet and a mirror in the back of the cabinet and on both exterior sides of the cabinet frame. Equipped with an outlet and an energy-efficient LED lamp with a long life time and a daylight color temperature.
Swoon Square, Swallows Nest
Vanity Unit 650 and High Cabinet 300. Frronts with 90 mm wide frame and milled inner edge without visible joints. Optional legs in solid ash. Mirror Cabinet with double-sided, soft closing mirror doors. The slim cabinet has ash wood (melamine) on the inside of the cabinet and a mirror in the back of the cabinet and on both exterior sides of the cabinet frame. Equipped with an outlet and an energy-efficient LED lamp with a long life time and a daylight color temperature.
Swoon Square, Swallows Nest
Soft-closing door and four shelves, two of which are removable. Optional retractable and removable laundry basket and washable organizer.
Swoon Single Soft/Side/Square
Smart compact Vanity Unit with a thin ceramic wash basin and integrated towel towel holders, which are mounted on both sides of the cabinet frame. From the left; Single Soft, Swedish Princess Cake/Single Square, Snow White/Single Side, Solitude.
Swoon Single Side/Square
Smart compact Vanity Unit with a thin ceramic wash basin and integrated towel towel holders, which are mounted on both sides of the cabinet frame. From the left; Single Square, Snow White, with handle Retro. Single Side, Solitude, with knob Dot.
Swoon Single Side, Solitude
Very small Vanity Unit with thin ceramic sink. Cabinet depth only 25 cm. With integrated towel holders. Knob Dot in Brushed Copper. Basin tap Ringo in matte white.
Knopp Cork
Design Jasper Morrison.
