Privacy Policy

The Privacy Policy covers the personal information that Swoon collects, primarily when making an order through our website

In addition to this policy, our General Terms and Conditions apply for purchases on

Who is responsible for your personal information?

Swoon AB, corporate number: 556915-9675 with address Ulriksborgsgatan 9, 112 18 Stockholm is responsible for the processing of your personal data.

What personal data does Swoon handle?

In connection with your order, we process and save your information to fulfil our commitment to you. The personal data processed when you place an order with us are your contact details, i.e. name, address, phone number and e-mail address.

Please note that Swoon cannot complete your order unless you provide the personal data mentioned above.

When you make a purchase or visit, some technical information will also be collected automatically by us, such as IP address and geographic information, as well as the browser and operating system used.

Purpose for processing your personal data?

Swoon primarily handles your personal information in order to implement and administrate your order via

To handle customer service issues such as questions and possible complaints.

In order to analyse and improve your experience at

In order for us to comply with applicable legislation.

Are your personal data available to others?

Swoon may share your personal information with selected third parties, especially with our factory, logistics company and IT support and only for the specified purposes above.

Your personal data may also be shared if necessary to fulfil statutory obligations, for example, at a government request.

Swoon uses third party providers for payments that you make to Swoon. This means that Swoon does not handle your bank or credit card.

How does Swoon protect your personal information?

In order to make you feel safe, we have taken appropriate technical and organizational measures to protect your personal data.

How long does Swoon process your personal information?

We save the personal data for as long as it is necessary for the purposes they were collected, or as long as it is required to meet requirements contained in accounting or consumer law.

Access to your personal information

You have the right to request access, modification or deletion of your information or protest against handling of your information, by sending an e-mail to or a letter to: Swoon AB, Ulriksborgsgatan 9, 11218 Stockholm.

In accordance with law, this request must be signed and a copy of an identity document with your signature must be attached. You should also specify the address to which the reply should be sent.